Build the strategy.
Equip your people.
Execute.

Karli Levin is the Founder and Owner of Soft Power Strategies, where she helps companies across various industries build business development systems that actually produce results.

For more than a decade, she has worked directly in male-dominated industries leading business development efforts, driving revenue, and building pipelines in highly competitive markets. She became known as a top-producing BD professional, respected for her ability to secure long-term client relationships and generate consistent, measurable growth.

While her work spans multiple industries, Karli has built a strong reputation in the construction, restoration, and environmental sectors, where business development is often informal, inconsistent, or lacks clear structure. She has worked hands-on in these spaces and understands the real challenges owners face when hiring and managing Business Development Managers.

Today, companies across the country partner with Karli when they need to strengthen or rebuild their BD departments, especially when hiring or developing new BDMs. She focuses on bringing structure, accountability, and clear performance standards to a role that is often left undefined.

Karli is known for turning business development from a vague responsibility into a disciplined, repeatable function that supports real organizational growth.

Her approach is grounded in real-world execution and built on a simple principle: business development only works when expectations are clear, activity is consistent, and performance is measured.